{"id":6783,"date":"2022-02-04T14:53:00","date_gmt":"2022-02-04T14:53:00","guid":{"rendered":"https:\/\/blink.symbioseo.fr\/site\/?p=6783"},"modified":"2023-02-04T15:02:52","modified_gmt":"2023-02-04T15:02:52","slug":"livre-blanc-les-bonnes-pratiques-de-lemail-marketing","status":"publish","type":"post","link":"https:\/\/blink.symbioseo.fr\/site\/livre-blanc-les-bonnes-pratiques-de-lemail-marketing\/","title":{"rendered":"Livre Blanc : Les bonnes pratiques de l&#8217;email marketing"},"content":{"rendered":"\n<p>Aujourd&rsquo;hui plus qu&rsquo;hier, il est important de rester en contact avec vos prospects. Alors, pourquoi ne pas faire partie des 9 responsables de service sur 10 \u00e0 utiliser l&#8217;email pour promouvoir des produits ou services ?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blink.symbioseo.fr\/site\/wp-content\/uploads\/2023\/02\/banniere-LB-emailing-BLINK.png\"><img loading=\"lazy\" decoding=\"async\" width=\"379\" height=\"143\" src=\"https:\/\/blink.symbioseo.fr\/site\/wp-content\/uploads\/2023\/02\/banniere-LB-emailing-BLINK.png\" alt=\"\" class=\"wp-image-6789\" srcset=\"https:\/\/blink.symbioseo.fr\/site\/wp-content\/uploads\/2023\/02\/banniere-LB-emailing-BLINK.png 379w, https:\/\/blink.symbioseo.fr\/site\/wp-content\/uploads\/2023\/02\/banniere-LB-emailing-BLINK-300x113.png 300w\" sizes=\"auto, (max-width: 379px) 100vw, 379px\" \/><\/a><\/figure>\n\n\n\n<p>L&rsquo;envoi d&#8217;emails ne permet pas seulement de nouer une relation de qualit\u00e9. Il s&rsquo;av\u00e8re \u00eatre aussi la\u00a0<strong>forme de marketing digital la plus rentable et efficace<\/strong>\u00a0en 2020 !<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Des co\u00fbts de production faibles : le co\u00fbt contact \u00e0 moins d&rsquo;1\u20ac<\/li><li>Des cibles segment\u00e9es pour \u00e9viter le ph\u00e9nom\u00e8ne de masse et am\u00e9liorer la d\u00e9livrabilit\u00e9<\/li><li>Des outils performants : personnalisation, planification, AB Test<\/li><li>Des analyses concr\u00e8tes : 1\u20ac investi pour 35\u20ac de b\u00e9n\u00e9fices en moyenne<\/li><\/ul>\n\n\n\n<p><b>D\u00e9couvrez notre livre blanc sur les bonnes pratiques \u00e0 adopter pour r\u00e9ussir vos campagnes emailing<\/b>&nbsp;!<br>\u2022 Gestion du fichier client\/prospect<br>\u2022 Choix des contenus r\u00e9dactionnels et visuels<br>\u2022 Segmentation et personnalisation<br>\u2022 Analyse des retours et ROI<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">&nbsp;<\/h1>\n","protected":false},"excerpt":{"rendered":"<p>Aujourd&rsquo;hui plus qu&rsquo;hier, il est important de rester en contact avec vos prospects. Alors, pourquoi ne pas faire partie des 9 responsables de service sur 10 \u00e0 utiliser l&#8217;email pour promouvoir des produits ou services ? L&rsquo;envoi d&#8217;emails ne permet pas seulement de nouer une relation de qualit\u00e9. Il s&rsquo;av\u00e8re \u00eatre aussi la\u00a0forme de marketing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6783","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Livre Blanc : Les bonnes pratiques de l&#039;email marketing | Business Link<\/title>\n<meta name=\"description\" content=\"Aujourd&#039;hui plus qu&#039;hier, il est important de rester en contact avec vos prospects. 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Alors, pourquoi ne pas faire partie des 9 responsables de service sur\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blink.symbioseo.fr\/site\/livre-blanc-les-bonnes-pratiques-de-lemail-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Link\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-04T14:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-04T15:02:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blink.symbioseo.fr\/site\/wp-content\/uploads\/2023\/02\/banniere-LB-emailing-BLINK.png\" \/>\n<meta name=\"author\" content=\"Katia Foery\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katia Foery\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blink.symbioseo.fr\/site\/livre-blanc-les-bonnes-pratiques-de-lemail-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blink.symbioseo.fr\/site\/livre-blanc-les-bonnes-pratiques-de-lemail-marketing\/\"},\"author\":{\"name\":\"Katia Foery\",\"@id\":\"https:\/\/blink.symbioseo.fr\/site\/#\/schema\/person\/350370888c383be31b312227e0e34af8\"},\"headline\":\"Livre Blanc : Les bonnes pratiques de l&#8217;email marketing\",\"datePublished\":\"2022-02-04T14:53:00+00:00\",\"dateModified\":\"2023-02-04T15:02:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blink.symbioseo.fr\/site\/livre-blanc-les-bonnes-pratiques-de-lemail-marketing\/\"},\"wordCount\":162,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/blink.symbioseo.fr\/site\/livre-blanc-les-bonnes-pratiques-de-lemail-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blink.symbioseo.fr\/site\/wp-content\/uploads\/2023\/02\/banniere-LB-emailing-BLINK.png\",\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blink.symbioseo.fr\/site\/livre-blanc-les-bonnes-pratiques-de-lemail-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blink.symbioseo.fr\/site\/livre-blanc-les-bonnes-pratiques-de-lemail-marketing\/\",\"url\":\"https:\/\/blink.symbioseo.fr\/site\/livre-blanc-les-bonnes-pratiques-de-lemail-marketing\/\",\"name\":\"Livre Blanc : Les bonnes pratiques de l'email marketing | Business Link\",\"isPartOf\":{\"@id\":\"https:\/\/blink.symbioseo.fr\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blink.symbioseo.fr\/site\/livre-blanc-les-bonnes-pratiques-de-lemail-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blink.symbioseo.fr\/site\/livre-blanc-les-bonnes-pratiques-de-lemail-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blink.symbioseo.fr\/site\/wp-content\/uploads\/2023\/02\/banniere-LB-emailing-BLINK.png\",\"datePublished\":\"2022-02-04T14:53:00+00:00\",\"dateModified\":\"2023-02-04T15:02:52+00:00\",\"author\":{\"@id\":\"https:\/\/blink.symbioseo.fr\/site\/#\/schema\/person\/350370888c383be31b312227e0e34af8\"},\"description\":\"Aujourd'hui plus qu'hier, il est important de rester en contact avec vos prospects. 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